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OUR APPROACH

At APR Medtech we strive to bring the latest and most effective medical technologies to the NHS and UK private healthcare sector.  We work closely with healthcare professionals to understand their needs and provide tailored solutions that enhance patient care and drive efficiency in healthcare delivery.

Our team is committed to exceeding our customers’ expectations, providing ongoing training, support, and guidance to ensure the seamless integration and optimal use of our products. We are proud to play a role in supporting UK healthcare and contributing to the betterment of patient outcomes.

We are an ISO 9001:2015 certified company and have designed our systems and processes around the needs of our  customers to make sure that doing business with us is straightforward, efficient and enjoyable. Central to all of this is a clear understanding that there is always a patient at the end of each request for one of our products.

We are committed to reducing our carbon emissions to ‘Net Zero’ by 2030, at the latest.  Partnering with Positive Planet has enabled us to develop clear plans and initiatives to ensure this ambitious target is realised.  Click here to learn more.

 

MEET THE TEAM

APR Medtech was formed by three like-minded people who all share the same values, but offer different skill sets to the organisation.

We all share a passion for healthcare and medical technology and collectively have accrued more than forty years of experience working in the medical device and pharmaceutical industry.  During this time we have all held senior management positions within sales, marketing and product development.

We believe that business should be conducted ethically, responsibly and professionally, with an unwavering commitment to excellence. To be successful we believe business should also be fun and practised in an open environment with a continuous focus on learning and development.

Matt Russell

Marketing Director

Matt Russell

Marketing Director

Having held national and international sales and marketing positions within the medtech industry, Matt is our brand and marketing lead. He manages our communications and makes sure we are up to date with the latest trends and changes within the NHS and UK healthcare industry.

Michael Pichel

Technical Director

Michael Pichel

Technical Director

Michael is our product development and training lead. He manages both new product selection and technical assessment. He's previously been involved in developing positive NICE guidance and has successfully introduced a wide variety of medical technologies into the NHS.

Nick Ashforth

Operations Director

Nick Ashforth

Operations Director

As our operational lead, Nick ensures we have all of the appropriate quality systems and processes in place, in line with our status as an ISO 9001:2015 certified company. Nick also has extensive experience in sales, marketing and clinical support.